With leadership experience in the Swedish Armed Forces at platoon and company level, both in the regular army and reserve, Björn understands the importance of military equipment and the end-user perspective. As Head of Sales at Snigel, he oversees Swedish sales operations and supports the global sales team. Previously, he held key sales roles in the IT industry at Semcon and Xtractor and gained security and defence experience in the Armed Forces and Securitas, working in both uniformed and covert assignments. His background in sales, defence, and security provides a strong understanding of market demands and user needs.