With leadership experience in the Swedish Armed Forces at platoon and company level, both in the regular army and the reserve, Björn understands the importance of military equipment and the end-user perspective. As Head of Sales at Snigel, he oversees sales operations in Sweden and supports the global sales team. He has previously held key sales positions in the IT industry at Semcon and Xtractor, and has gained solid experience in security and defence through service in the Swedish Armed Forces and at Securitas, carrying out both uniformed and covert assignments. His background in sales, defence, and security provides a strong understanding of market requirements and user needs.